Simply Start
In Delhi, there are people who start businesses regularly.
As stereotyped, and rightly so, they are hot-headed. They fight with bosses.
Then they suddenly just start their own business. A shocking number of them
succeed.
Here are my thoughts, on why.
Delhi-ites are garrulous people. They talk to the person
swinging next to them in the metro. They talk to the aunty walking in the park.
They talk. This is a good thing for entrepreneurships. Imagine, a diffident, tamilian, standing in a corner in a metro and
avoiding everyone’s eyes, in contrast. The Delhi-ite wins because she can
simply start a conversation and dexterously steer it to her business. She is
shameless, like that.
Delhi-ites are affectionate. They genuinely feel “happy to
meet you” and believe in the hug that they just smothered you with. They really
want you to have the enormous mounds of rajma-chawal that they served and feel
hurt if you don’t. This is a good thing because all this rajma-chawal laden
love makes one want to do business with them.
Delhi-ites are thick skinned. They don’t get suicidal if
people openly ridicule their business idea. They use choice expletives and move
on. They have mummies and daddies who tell them that others are morons and they
should go right ahead and do their thing. This is a good thing and a bad thing.
Many asinine business ventures persist because of this but some good ones,
which may have died in a more sensitive environment, also stay alive. So for
entrepreneurs, asinine or smart, it works.
Delhi-ites love money. The altruistic business ventures
which somehow expect sustenance on fresh air and passion, die. Delhi-ites build
the revenue model, into the concept. Even cause-based ventures make sure you don’t
get the pleasure of ‘saving the earth’ without paying.
Last and surely the least, Delhi-ites work hard. They agree to
all your service demands with enthusiasm and almost deliver on a majority of
them. They work around the clock and run all over the place. They have energy,
conviction and the great wisdom of ‘it will all work out’.
Comments